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Matosov Sergey

Marketing specialist, Kharkov

we implement system marketing,
data-driven

let's get acquainted

Hello colleagues!

My name is Sergey Matosov.

Since 2015, I have been helping entrepreneurs increase sales, optimize marketing costs, build an effective competitive strategy and implement IT solutions in their business.

At the heart of my work is the management of the product, its price, its sales channels and target customers.

I implement the data driven marketing approach (data-based marketing), which allows you to rely on real numbers and indicators when planning marketing activities.

tasks

Marketing strategy development

Competitor analysis

Building a consumer journey map (CJM)

Sales funnel development

Marketing strategy development

Company website development

Promotion and web analytics

Project technical support

Step1

Marketing strategy development

Development of a legal site

Promotion and web analytics

Project technical support

Step2

VPN click protection

Bot detection and blocking

Blocking from clicks by competitors

Preventing further clicks

Step3

Marketing (development of advertising strategy, competitor analysis, sales funnel development)

Promotion (Google Ads contextual advertising, SEO promotion, web analytics, social media advertising)

Design (UX/UI design, corporate identity, banners, print design)

Programming (development of new sites and improvement of current projects)

Copywriting (writing texts for the site, seo-copywriting)

Content marketing (content articles for a blog, feature articles for external resources)

Step4

Development of a landing page website — from UAH 22,000

Development of a multi-page website — from UAH 38,000

Development of an online store — from UAH 80,000

Setting up Google ads — from UAH 3,000

Advertising support in Google — from UAH 7,500/month

SEO-promotion of the site — from UAH 16,000/month

Protection against Google hacking — from UAH 1,500 /month

Step5

Counterfeit goods; potentially dangerous goods (pyrotechnic products); hacking systems; weapon; health services; farm. drugs; casino; gambling; tobacco products; sexual themes; political propaganda; topics related to health problems; propaganda of extremism and violence; cryptocurrency; sports betting.

Step6

cases

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HARKOV

GOODWIN

Production of metal-plastic windows

https://goodwin.ua/

Business objectives

Consolidation of customer data

Was done

Implementation and configuration of the CRM system

Connecting and configuring IP telephony

Sales training for CRM

Result

Implemented software for organizing work with leads and customer history

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DNEPR

SERVICE OF OPENING LOCKS "SHIELD"

Emergency opening of locks, cars, safes

https://щит.dp.ua

Business objectives

Increase in sales

Ad click protection

Was done

Developed selling multi-page website

Customized and optimized Google Ads

Connected and configured Google Analytics

Analysis of websites and advertising of competitors

Ad click protection enabled

Result

Increasing the number of claims from Google Ads

Growth of new customer base

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KHARKIV

WELLTRAVEL

Passenger transportation in Ukraine

https://kharkov-dnepr.com.ua/

Business objectives

Increase in sales

Was done

Selling one-page website developed

Customized and optimized Google Ads

Connected and configured Google Analytics

Analysis of websites and advertising of competitors

Internal and external seo-optimization of the site

Result

Increasing the number of claims from Google Ads

Growing traffic from Google organic search

Growth of new customer base

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KHARKIV

TOV "UTPGROUP"

Production of furniture fittings

https://www.ugroup.com.ua/

Business objectives

Increase in sales

Was done

Selling one-page website developed

Customized and optimized Google Ads

Connected and configured Google Analytics

Analysis of websites and advertising of competitors

Result

Increasing the number of claims from Google Ads

Growth of new customer base

Increasing company profit

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ODESSA

DESIGNER IRINA KOLOMIETS

Interior and exterior designer

http://www.design-decor.od.ua/

Business objectives

Selling site development

Was done

Developed selling multi-page website

Connected and configured Google Analytics

Analysis of websites of competitors

Result

Developed selling multi-page corporate website

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LVIV

«LORES&MARILYN» E-SHOP

Online store of women's tights

https://lores-marilyn.com.ua/

Business objectives

Increase in sales

Was done

Online store developed

Customized and optimized Google Ads

Connected and configured Google Analytics

Analysis of websites and advertising of competitors

Result

Increasing the number of claims from Google Ads

Growth of new customer base

Increasing company profit

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KYIV

UKRTERMOPAK LLC

Thermal packaging production

http://thermopack.com.ua/

Business objectives

Increase in sales

Was done

Selling one-page website developed

Customized and optimized Google Ads

Connected and configured Google Analytics

Result

Increasing the number of claims from Google Ads

Growth of new customer base

Increasing company profit

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ODESSA

HACKLOCK

Emergency opening of locks, cars, safes

http://hacklock.od.ua/

Business objectives

Increasing the volume of applications

Increase in sales

Was done

Connected and configured Google Analytics

Conversion tracking set up

Customized and optimized Google ads

The site was finalized based on the analysis of competitor sites

Ad click protection enabled

Google My Business Optimization

Business card design developed

Result

Increasing sales volume for emergency lock opening services

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DNEPR

EMERGENCY SERVICE OF OPENING LOCKS "SPECIALKEY"

Emergency opening of locks, cars, safes

https://спец-ключ.dp.ua/

Business objectives

Increase in sales

Ad click protection

Was done

Customized and optimized Google Ads

Connected and configured Google Analytics

Analysis of websites and advertising of competitors

Ad click protection enabled

Result

Increasing the number of claims from Google Ads

Growth of new customer base

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DNEPR

EMERGENCY SERVICE OF OPENING LOCKS "OPEN"

Emergency opening of locks, cars, safes

https://open.dp.ua/

Business objectives

Increase in sales

Ad click protection

Was done

Customized and optimized Google Ads

Connected and configured Google Analytics

Analysis of websites and advertising of competitors

Ad click protection enabled

Result

Increasing the number of claims from Google Ads

Growth of new customer base

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DORTMUND (GERMANY)

HERBA-SHOP

Online store of healthy food

https://herba-shop.de/

Business objectives

Restoring the website

Was done

Cleaning the site code from "viruses" after hacking

Restoration of site operation on hosting

Connection of the payment module through the site

Result

Working site

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POLTAVA

TRANSPORT COMPANY "GUARANTEED LOGISTICS GROUP"

Transportation services

https://e-evakuator.com.ua/

Business objectives

Increasing organic traffic to the site from Google

Was done

Developed a multi-page site on the WordPress template

Logo, presentation video developed

The site is full of content

Internal SEO optimization of the site was carried out

Result

Increase organic traffic from Google

Website for an apartment renovation company

WARSAW

CONSTRUCTION COMPANY "REMDESIGNGROUP"

Construction and finishing works

https://remdesigngroup.pl/

Tasks of business

Increase in sales volume

Was done

Corporate style of the company

A one-page site has been developed

Configured and optimized Facebook Ads

The design of the Instagram account was developed

Design of business cards, advertising banners, car stickers

Result

Growth of the base of potential customers

Website for a construction company

KHARKIV

CONSTRUCTION COMPANY "РЕМОНТСТРОЙ"

Construction and finishing works

https://remont-stroy.kh.ua/

Tasks of business

Increase in sales volume

Was done

A one-page site has been developed

Customized and optimized Google Ads

Connected and configured Google Analytics

Ad click protection enabled

Result

Growth of the base of potential customers

CASE 01/24

scheme of work

Analysis of the current situation in the company, its market environment and sales markets.

Construction of JTBD and development of the 5P model.

Conducting market research and competitor analysis.

Step1

What does the company want to achieve?

What are the sales, market share and profit targets set.

We determine the main aspects that affect the achievement of the goal.

Step2

How will the goals be achieved?

Building a CJM-map, developing a marketing and competitive strategy.

Distinctive advantage, positioning of the company.

Step3

Planning elements of the marketing mix.

Sales funnel development.

Distribution of the marketing budget and promotion.

Step4

Schedule of marketing activities.

Who and what does, responsible persons are appointed.

Implementation of marketing work.

Step5

Intermediate results are analyzed.

Monitoring the implementation of the marketing plan.

Measuring the effectiveness of marketing programs.

Step6

certificates

certificate 01/6

I write articles

on specialized resources

Как получать заявки с локального SEO в Google
How to get applications from local SEO in Google
Как удвоить прибыль в компании
How to double company profits
Скликивание контекстной рекламы конкурентами
Click-through advertising by competitors

on our agency blog

Проведение маркетинговых исследований
Carrying out marketing research
Боремся с брошенными корзинами в e-commerce
Dealing with abandoned carts in e-commerce
Как выполнить анализ конкурентов
How to perform competitor analysis
Внедрение CRM для юридической компании
Implementation of CRM for a law firm
Реклама для юристов, адвокатов
Advertising for lawyers, attorneys
Разработка сайта для юридической фирмы
Website development for a law firm
more of my articles

post video

Why there are no leads from the site in the B2B sector
Why there are no leads from the site in the B2B sector
15 Ways to deal with abandoned carts
15 Ways to deal with abandoned carts
Click protection in Google AdWords
Click protection in Google AdWords
more of my videos